Disney On Ice Case Study

Disney On Ice, Only Kids Marketing

Disney on Ice was looking to create a 'Buzz' about the Toy Story 2 UK premiere and we were delighted to offer an innovative kids' marketing campaign that had Woody shouting 'yee ha' all day long.

Having worked with Feld Entertainment for over a decade, we used our experience in event management; we honed through organising events for Toy Story, Disney Princess, and Mickey's Magic Show; to create a kids' marketing strategy that delivered results and extensive kids' media coverage.

This was achieved through a campaign which involved arranging a VIP premiere at the venue and inviting celebrities, journalists, radio and TV presenters, and their children to a special meet and greet session.

We also organised a skating party with key characters and lucky winners of a national competition.

We secured extensive local and national coverage in key publications and our kids' campaign truly went to infinity and beyond.

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Specialists in kids marketing, family PR and youth marketing