Disney On Ice Case Study
Disney on Ice was looking to create a 'Buzz' about the Toy Story 2 UK premiere and we were delighted to offer an innovative kids' marketing campaign that had Woody shouting 'yee ha' all day long.
Having worked with Feld Entertainment for over a decade, we used our experience in event management; we honed through organising events for Toy Story, Disney Princess, and Mickey's Magic Show; to create a kids' marketing strategy that delivered results and extensive kids' media coverage.
This was achieved through a campaign which involved arranging a VIP premiere at the venue and inviting celebrities, journalists, radio and TV presenters, and their children to a special meet and greet session.
We also organised a skating party with key characters and lucky winners of a national competition.
We secured extensive local and national coverage in key publications and our kids' campaign truly went to infinity and beyond.