Huggies Case Study

Huggies Newborn Stage One Nappy, Only Kids Marketing


Baby care is top of Huggies' agenda, and when they were looking to embark on a new product launch, they looked to us to create a major UK-wide kids' marketing campaign.

Getting the right marketing mix is key in any kids' product launch, and for Huggies Newborn

 stage one nappy with umbilical cord cut-out, we created a bespoke integrated kids' marketing strategy that included PR, internet marketing and kids' website design.

We secured industry expert Nikki Khan to endorse the product and offer top tips to new parents through web chats and a specially created video.

As well as a dedicated website,, we launched a major social media campaign to raise awareness of the product in the kids' market.

The results? We secured extensive coverage in national and regional publications, broadcast media and top parenting websites and forums - creating lots of happy babies, even more happy parents, and a very happy Huggies.

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Specialists in kids marketing, family PR and youth marketing