Martin Yaffe Case Study
At Only Kids Marketing we're as passionate about toys as we were when we were three! That's why top toy manufacturers come to us to launch new products.
Martin Yaffe trusted us to launch four new product ranges ahead of the lucrative Christmas period.
As a result of our kids' marketing strategy its products flew off the shelves and we delivered more than £100k worth of national, regional print and broadcast media coverage.
How did we do it?
We put our kids' event management team into action and created a toy testing panel made up of children from across the UK.
We gave them the responsibility of selecting the top 10 'Must Have Toys' and released the results ahead of the official industry list.