M&S Back To School Case Study
Why do parents return, year after year, to Marks & Spencer to buy Back to School clothing?
It's obvious - M&S stands out from the vast competition.
With product placement, tried and tested features, product drops and in-store events, our robust kids' marketing strategy has ensured M&S is top of the class every time.
Working with the leading retailer for more than a decade, we have provided consistent and widespread media coverage for M&S Back to School ranges across all key titles in print, online, and broadcast media.