M&S David Beckham Childrenswear Range Case Study
David Beckham is hot property,
but even the most stylish man in the world needs kids' marketing services.
Helping to promote DB07, M&S' latest childrenswear range, we played a major role in launching an integrated media strategy which included kids' advertising, PR, marketing, and in-store event organisation.
Securing blanket coverage across an array of regional and national publications as well as online, the campaign showed the importance an effective marketing campaign in creating demand for a product in the competitive kids' market.