The National Trust Case Study

National Trust School Holiday Campaign, Only Kids Marketing

Kids' knowledge of all things alien secured a massive £1.2 million worth of glowing national media coverage for The National Trust's school holiday campaign.

The official heritage body wanted to promote its outdoor spaces to non-member families ahead of the school holidays as part of an extensive kids' marketing programme in the UK.

We carried out a survey that showed children knew more about Dr Who than nature, which sparked an amazing amount of media coverage in the UK and across the globe.

Our kids' events management team organised a customised bus with a top deck garden to take outdoor space into the city, providing fantastic photo and direct marketing opportunities.

The project led directly to an increase in both visitor numbers and new members for The National Trust.

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Specialists in kids marketing, family PR and youth marketing