Youth Marketing That's On Trend
Our team consists of energetic young creatives who know youth culture - because they live it.
Helping brands talk to today's young people is our passion, and we can be your guide in embracing the culture and outlook which will get you on the same wavelength as the youth market.
Our expert team operates in the digital age, and are dedicated to delivering marketing campaigns in new and exciting ways.
So many brands make the mistake of chasing the older, affluent consumer and discounting the long-term value the youth or teenage market can offer.
Apple are a case in point of a business which got it right, building a foundation in the student market with iTunes and the iPod, then moving up into the iPhone.
Had they gone after the higher-spending executives they'd have been competing with Microsoft.
By the late 90s, Apple's college kids were using Macs - and now these students are IT managers and heads of departments, with their iPads and iPhones.
Young adulthood is a busy but exciting time of life, with ever-expanding social circles, evolutions in technology and a growing sense of independence.
Youth marketing campaigns need to be ever-more creative to engage with the youth market, bringing a buzz and excitement to cut through the clutter and noise of everyday life.
We have unrivalled access to this sector of society, using integrated marketing mechanisms to reach everyone from the student to the young adult climbing the career ladder.
Let us combine our market knowledge with creativity and strategic thinking to get you noticed by this cutting edge sector of the market.
We can combine any element of marketing that you wish - from branding to youth public relations, website design to social media engagement.
Whatever you need, we can come up with a youth marketing package that gets you more attention than One Direction!
To discuss all your youth marketing needs, contact Elspeth Brown on 0800 612 9890.